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Solution:

Journey Name & Description doesnt allow special characters. Since I had “&” sign there in description, it didnt work although I wish Marketing Cloud should have shown some error. Look here They do while creating a new Journey but not when we copy an existing one. Once I changed “&” to “and”, it worked.

You need to follow below steps:
1. Create Classic Cloud page (HTML).
2. Then you need to include below ampscript code in it:

<script>
%%[
 VAR @sid, @jid, @listid, @batchid, @reason, @lue, @lue_prop, @lue_statusCode, @overallStatus, @requestId, @lue_Response, @lue_Status, @lue_Error
 SET @sid = IIF(Empty(RequestParameter("email_address")),RequestParameter("current_email_address"),RequestParameter("email_address"))
 set @em = RequestParameter("SID")
 SET @jid = RequestParameter("JID")
 SET @listid = RequestParameter("LID")
 SET @batchid = RequestParameter("JSB")
 SET @reason = "Landing Page Unsubscribe"
 SET @lue = CreateObject("ExecuteRequest")
 SetObjectProperty(@lue,"Name","LogUnsubEvent")
 SET @lue_prop = CreateObject("APIProperty")
 SetObjectProperty(@lue_prop, "Name", "SubscriberID")
 SetObjectProperty(@lue_prop, "Value", @em)
 AddObjectArrayItem(@lue, "Parameters", @lue_prop)
 SET @lue_prop = CreateObject("APIProperty")
 SetObjectProperty(@lue_prop, "Name", "JobID")
 SetObjectProperty(@lue_prop, "Value", @jid)
 AddObjectArrayItem(@lue, "Parameters", @lue_prop)
 SET @lue_prop = CreateObject("APIProperty")
 SetObjectProperty(@lue_prop, "Name", "ListID")
 SetObjectProperty(@lue_prop, "Value", @listid)
 AddObjectArrayItem(@lue, "Parameters", @lue_prop)
 SET @lue_prop = CreateObject("APIProperty")
 SetObjectProperty(@lue_prop, "Name", "BatchID")
 SetObjectProperty(@lue_prop, "Value", @batchid)
 AddObjectArrayItem(@lue, "Parameters", @lue_prop)
 SET @lue_prop = CreateObject("APIProperty")
 SetObjectProperty(@lue_prop, "Name", "Reason")
 SetObjectProperty(@lue_prop, "Value", @reason)
 AddObjectArrayItem(@lue, "Parameters", @lue_prop)
 SET @lue_statusCode = InvokeExecute(@lue, @overallStatus, @requestId)
 SET @lue_Response = Row(@lue_statusCode, 1)
 SET @lue_Status = Field(@lue_Response,"StatusMessage")
 SET @lue_Error = Field(@lue_Response,"ErrorCode")
 ]%%
</script>

3. Add Unsubscribe page link in Template:

<a href="%%=RedirectTo(CloudPagesURL(368))=%%" alias="ThisAlias" conversion="false" > unsubscribe</a>

368 is the Cloud Page Id – Get into Cloud Page details to get your cloud Page Id.

You Unsubscribe page is ready.

Thank you.

Note : Replace double quotes ” with proper HTML quote otherwise you’ll get 500 error.

The Previous Blog is Marketing Cloud Consultant Certification – Data Design

If we look at the salesforce certification study guide, Automation has 2 topics with 8% weight. It’s a very easy topic and you should be able to score full marks.

Have a look at Automation Studio first and understand the key capabilities and activities available. I strongly encourage you to at least create simple automation with different activities so that you can understand the available activities and how they are configured.

• Automation Studio 
  • can be executed in 2 ways.
    • Triggered Automation (When a file is dropped in SFMC FTP)
    • Scheduled Automation ( hourly, daily etc)
  • performs the action in batch (not 1:1 execution like the journey builder)
    • Sending Email / SMS / Push
    • Advertising Studio Audience is not available (Journey Builder has this)
  • can perform data activities (Journey Builder doesn’t have this)
    • Import data into SFMC
    • export data from SFMC into an FTP location
    • run SQL queries
    • run SSJS
  • has a wait activity (duration / specified time)
  • understand all activities within Automation Studio
  • doesn’t have Sales & Service cloud activities (Journey Builder has this)

Now, let’s look at the topics in this section.

• Given a customer scenario, select the appropriate workflow that meets the business requirement (I.e. import, segmentation, email send).
  • If you get a scenario where you have to import encrypted/zipped file from FTP, you have to use a file transfer activity to decrypt/unzip the file before importing file to a DE.
  • You can run your SQL Query activity before email send so that correct data is available for email send. Remember, segmentation has to be done before sending the emails
  • If you have to extract data in a specific format, you will have to first use SQL to populate data in the specific format in a data extension, then use a data extract activity from a data extension and push to FTP using a file transfer activity.
• Compare and contrast triggered and scheduled interactions.
  • If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option starting with scheduled automation. Scheduled automation’s are used when you know the time a file is pushed into FTP and it always runs at a scheduled time.
  • If a question is related to automation and there is an uncertainty whenthe file will be pushed to FTP (ex; a day before last working day / if a date falls on over the weekend, it will be available on last Friday etc), your answer will be an option starting with a Triggered Automation. Triggered Automation’s are fired as soon as a file hits a specific location within FTP.

Feel free to reach out to me if you have any specific questions.

Reference : https://sfdcleo.wordpress.com/2019/02/16/marketing-cloud-consultant-certification-automation/